CCR Question #2 Draft

Our audience engagement research was done on the movies Need For Speed, Baby Driver, and Fast and Furious. To engage the audience in Need for Speed the marketing was designed to reach a lot of people, by having the commercial play at the Super Bowl. For Baby Driver the film was released at on the 4th of July giving the movie more of a chance of having more viewers. For Fast and Furious the actors in the movie appeared at many different Latin day shows to promote the movie to different races, increase the numbers of people watching the film. When planning out marketing for our film I believe we should do similar marketing ideas to the films we researched.  We will make a social media account to promote our movie. By having a social media account we can create ads that can be reposted to increase the audience of our film. It is also a quick, easy and free to promote the movie.We can also can have our actors post ads for the movie and with their following they can promote the film. Traditional distribution for a film is to release the film in theaters then to have it go on to DVD and onto another streaming program. I researched the films Fast and Furious 7, Transformer The Last Knight, and Mad Max: Furry Road. For Fast and Furious 7 the plan was to go on to Blueray, Amazon Prime, and Netflix. For the Transformer The Last Knight the plan was to go to  Blueray, Hulu, Amazon Prime, and Netflix as well. For Mad Max: Fuzzy Road the plan was DVD, and have the movie on streaming services like, Hulu, HBO, and Netflix. For our movie, we would want to get our movie distributed by Universal Pictures. Since the trailer for  our movie came out on January, 31st, we were going to set the release date to be in April of 2020. But, we have now moved it to May, 2020 to gain some extra money from the start of Memorial Day weekend. We plan on putting a DVD/Blu-ray version of our film coming out 12-16 weeks after the premier date in May, which would be around August. This will increase the number of people viewing our film because a lot of people may not have seen the film in theaters and are still wanting to see the film. After that we plan on having Neflix, Hulu, and Amazon Prime deals for them to put our film on their streaming services. This would happen about 4-6 months after coming out in May, which would be most likely in October.

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