Audience Engagement Research Fast and Furious

The movie Fast and Furious 7 target audience is similar to ours due to the movies having similar high action plots. Our audience is mostly a younger generation, it will most likely be a male audience of all ages. For women it will be younger women due to the high action movement.

When marketing the Fast and Furious movie Universal Studios focused heavy on the different racal groups represented in the film, to draw more attention to a different race. They did this by having there main actors appear at the Billboard Latin Music Awards to draw more attention to hispanic viewers. Additionally they had there main hispanic actress appear in Spanish soup operas to promote the movies actors.

Universal Studio also had the first trailer of the movie appear during the Super Bowl which allows many viewers to see this premier. Universal Studios also paired with Dubsmash a popular social media app at the time the movie was aired this attracted younger viewers to the movie. For marketing our movie I believe we should, promote the strong main female character in our movie like how Fast and Furious promoted races. This will attract both males and females, females because they will idol a strong female character and men will be attracted to the tuffness of the female character.

Comments

Post a Comment

Popular posts from this blog

Audience Engagement Research Baby Driver

Image
The movie Baby Driver, has the same fast action theme as our movie. The movie also has similar car racing scenes, this will create a similar kind of audience for the films. Baby Driver target audience is mostly a younger generation audience, probably between 15-40, due to the action packed plot. The gender many be specific but might be more of a male audience due to the intense crime and action. This will mostly be the same as our films target audiences because we both are attracting younger action seeking people. When marking Baby Driver, Sony Production company decided to release the film right before the 4th of July to increase the number of people see the film on that holiday. Sony also released individual posters for all the cast members to promote the movie and all the different ethnicity represented in the film. This increased the interest of each one of those different race groups to see the role of the character.  The social media used to promote the movie, were...
Read more

Distribution Research- Mad Max: Fury Road

Image
The movie Mad Max has a similar audience to ours with the fast action pace movie. In movie uses multiple ways to distribute their movie, throughout the time it was released. They first released the movie in theaters on May 15th, 2015 and made it available on DVD to sell in stores on September 1st, 2015. In the movie Mad Max the distribution company was American International Pictures and was in charge on the spreading of the film.  As will as being available to buy on DVD it was also available to buy or rent on Amazon. Additionally, the film was made available on Hulu, HBO, and Netflix. By having multiple deals with theses streaming companies, it increases the amount of people able to view the movie on their preferred streaming service. By having the movie by convenient to the audience there is more chances to make more money with more viewers. For our film distribution I think we should consider having the release date between the theater to DVD faster.
Read more