Audience Engagement Research Baby Driver

The movie Baby Driver, has the same fast action theme as our movie. The movie also has similar car racing scenes, this will create a similar kind of audience for the films. Baby Driver target audience is mostly a younger generation audience, probably between 15-40, due to the action packed plot. The gender many be specific but might be more of a male audience due to the intense crime and action. This will mostly be the same as our films target audiences because we both are attracting younger action seeking people.


When marking Baby Driver, Sony Production company decided to release the film right before the 4th of July to increase the number of people see the film on that holiday. Sony also released individual posters for all the cast members to promote the movie and all the different ethnicity represented in the film. This increased the interest of each one of those different race groups to see the role of the character.


 The social media used to promote the movie, were twitter, Facebook, and Instagram, these social media groups were used to promote buying tickets to the movie. For our film I feel that we should definitely use the social media outlets because it is such a popular inexpensive way to promote our movie and spread the word quickly. I believe we should have everyone in the film post about the film to promote it.

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