Audience Engagement Research Need for Speed

In the film Need for Speed, the target audience will be an older group of people due to it's violence. The theme and plot of the film is similar to our film with car racing and high action crime film. The audience will be mostly a male audience due to the interest men will have in the plot of the film. This is similar to our film because we are attracting the same kind of age group as this film.

The marketing strategy for this film was to promote the expensive cars being used in the film. The trailer of the film was first shown during the Super Bowl which helped to increase the number of viewers to watch the trailer. There was also a lot of focus on the experience cars used, including Ford cars. With Ford being featured in the film, the company was in big support of the film are promoted it with made commercials promoting the cars in the film and the main actors in the film. The media used was mostly in commercials, to promote the car as well as the movie. This persuaded the audience to want to see the movie to watch the high in cars.

For our film I think we should try to do something similar with the promotion of the cars being used. If we could owe should partner with Cadillac, because we used one in the film. This would be an effective way to have more viewers be aware of the movie.

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