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Audience Engagement Research Baby Driver

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Distribution Research- Mad Max: Fury Road

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Audience Engagement Research Fast and Furious

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The movie Fast and Furious 7 target audience is similar to ours due to the movies having similar high action plots. Our audience is mostly a younger generation, it will most likely be a male audience of all ages. For women it will be younger women due to the high action movement. When marketing the Fast and Furious movie Universal Studios focused heavy on the different racal groups represented in the film, to draw more attention to a different race. They did this by having there main actors appear at the Billboard Latin Music Awards to draw more attention to hispanic viewers. Additionally they had there main hispanic actress appear in Spanish soup operas to promote the movies actors. Universal Studio also had the first trailer of the movie appear during the Super Bowl which allows many viewers to see this premier. Universal Studios also paired with Dubsmash a popular social media app at the time the movie was aired this attracted younger viewers to the movie. For marketing our ...
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