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Audience Engagement Research Fast and Furious

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The movie Fast and Furious 7 target audience is similar to ours due to the movies having similar high action plots. Our audience is mostly a younger generation, it will most likely be a male audience of all ages. For women it will be younger women due to the high action movement. When marketing the Fast and Furious movie Universal Studios focused heavy on the different racal groups represented in the film, to draw more attention to a different race. They did this by having there main actors appear at the Billboard Latin Music Awards to draw more attention to hispanic viewers. Additionally they had there main hispanic actress appear in Spanish soup operas to promote the movies actors. Universal Studio also had the first trailer of the movie appear during the Super Bowl which allows many viewers to see this premier. Universal Studios also paired with Dubsmash a popular social media app at the time the movie was aired this attracted younger viewers to the movie. For marketing our ...

Art of the Title Class Activity

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Today in class we analyzed some title sequences from artofthetitle.com. I thought the movie Drive was done very well. They used a dark color composer to show the scene with a pink cursive writing. With this contrast the print is clean, bold, and easy to read. The cursive text creates a elegant theme, where the pink a sense of excitement that will take place in the film. For our film we can use a front and opening credit sequences that adds to the fast pace sense of the film. Our front should be clear maybe with a mustard yellow or orange front color.

My Target Audience

Our target audience for out film is mostly a younger generations. This is because it is an action movie featuring young characters. Also the audience will mostly be both genders since boys will be interested in the car racing and girls will be interested in the strong female role played in the film. The age gap will most likely be high schoolers and young adults. The geography will most likely be all over the country since the location of the film is not specific to any region of the country.

Feedback and revisions

With the feedback given from the viewing of the film we can change a few things. First, we can change the quality go the video, by changing how uploaded the video and increase the quality. We can also change the fronts of the title to a more original text. We can also change the name of the film to a more creative and original tile then The Chase.

social groups

In our film, the social groups that are represented is a strong female character. The female character in  the film, is the antagonist, this resents how women are against the stereotype, of being the protagonist in films. We are also representing the social gangs, this means the characters in out film do not represent police force but private issues that gangs go through and the film shows what is happening during that. The male character in the film resents a normal person that has been robed and is trying to defend themselves.

Midterm Submission

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I was in charged of filming the project. We developed the film the way we did to create suspense and try to create an action theme of the film. We did this by having different angle shots so create a sense of confusion, like the first angle shot being a low angle shot to create a unknown but also action shot of the characters running up the stairs. We chose to mostly do over the shoulder shots to give the audience the perspective of the car driver and create suspense of the chase. 

2nd schedule filming

We are planning on filming today, December 16, and capture the shots on Lorrianne Road. We are planning on capturing more dialogue of the boy character and start the ending of the the car chase.